While the world witnessed a futile climate convention at Copenhagen last year, the McDonald’s franchises in Europe are playing their part in environmental awareness through their new logo design.  The world famous yellow-colored “M” logo design is going on a hunter green background. ...

Let us suppose one day you decide to change your own name… what would it be? Do you think your new name would boost your reputation among friends and family? Or do you fear you won’t be recognized any longer? Similarly, coming to the logo design world, the strength of a company logo lies in ...

After more than a century of cherishing the delectable and mouth-watering delights, it is time to say good-bye to Cadbury. On January 18, Kraft finally took over the world's second largest confectionery manufacturer in a hostile bid of a mammoth 11.5billion (US$19.5billion). The deal, one of the largest transnational takeovers since the credit crunch, is a sign that ...

Logo designs may appear simple and plain but ever wondered why companies invest so heavily to get a professional company logo? It’s because a logo design is one of the most valuable asset of any corporation. Long gone are the days when companies simply used their name as a logo. Nowadays companies demand innovative and novel ways of portraying their company name.  Here enters ...

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