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20 Unusual Four-Letter Logos – Score with Four!

Feb 22, 2011 | Categories: Company Logos, Logo Design, Logo Design Inspiration | Written By: Sam Anderson

What’s so good about a logo design that shows only the company initials? For one, they are easily memorized. For example let’s take the UK fashion brand FCUK (French Connection UK)…Would you remember the whole name, French Connection UK easily or just the acronym FCUK? Of course the acronym would be easier to grasp and recall. There are more examples of famous brands like DKNY (Donna Karan New York) that use 4-letter acronyms to express the company name. Today, I have amassed some inspiring 4-letter logos that unconventionally use weird symbols and icons to spell out the company initials. Some companies also use ligatures in their logo design, which are linked letters sharing common components. They are unconventional, compact and also fall under the category of minimal logos. Have a look at these 20 logos and see if you can figure out the initals of a company name:

Wave Bada     Bbpd Bond     CMYK Coco     Dodo Edge     Epro Fenk     Hong Kong Desing institute Jake     DJ Loop Nasa     Nava Oots     Pick Vika     Axis Znak

6 Appreciated comments to “20 Unusual Four-Letter Logos – Score with Four!”

1. Theraisa K Says:
   February 23rd, 2011 at 8:10 am

   Those are some interesting logos. Some of them I find hard to figure out as stand-alone imagery (like the bbpd one), but would work great with some title/descriptive text. The CMYK one is cute!

2. Hoda Says:
   February 24th, 2011 at 12:31 pm

   Some of them are great and well designed. With all the respect I have a hard time to figure some of them out. What I mean is I think a logo has to communicate and the viewer must be able to read or understand the logo right away and not to spend time to realize the logo and try to make connection with it.

3. Andy Says:
   February 24th, 2011 at 2:30 pm

   I think using the initials of a company can make it more memorable, especially when the companies name is long and boring.

4. Sam Says:
   February 26th, 2011 at 9:22 am

   Although these logos look nice and some have a quite interessting shape all logos are useless. The design is exactly the opposite of a good logo – readable and rememberable.
   For example bada. Who can read this? I think nobody who doesn’t know that thse funny shapes are letters

5. Ayo Says:
   March 5th, 2011 at 11:04 am

   these designs put smiles on my face.. very creative and unique. Nice one.

6. Ayo Says:
   March 7th, 2011 at 12:41 am

   Cool and creative – all of them.

What do you think about it?