22 UK Logos Redesigned in 2011 – A Yearly Collection! |
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It is often said that redesigning an already existing identity is more difficult than designing one from scratch. Reason being that a new identity has no prior exposure to the target audience and there is less chance of a failure. But while redesigning logos, there is more element of risk involved as the loyalty and likeability of customers towards the existing identity is at stake. We have examples of many famous brands that failed to effectively redesign their logo design and failed miserably in front of their devoted customers. Last year, GAP logo redesign faced a similar fate as they had to roll back their newly introduced identity after a public outcry. Hence, it is extremely important to conduct a pilot-test before revamping your logo or brand identity. Like every year, 2011 also witnessed a number of corporate entities that went for a change/adjustment in their identities by adopting redesigned logos. Today, I have collected and assembled 22 logo redesigns that took place this year, which include 11 UK brands and 11 non-UK brands. |
UK Brands |
1. National Insurance Guarantee Redesigned Logo |
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2. Eurostar Redesigned Logo |
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3. Little Chef Redesigned Logo |
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4. Standard Life Redesigned Logo |
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5. Tetley’s Redesigned Logo |
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6. Thwaites Brewer Redesigned Logo |
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7. Royal Conservatoire of Scotland Redesigned Logo |
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8. British Gas Redesigned Logo |
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9. Channel Five Redesigned Logo |
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10. Ben Sherman Redesigned Logo |
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11. National Maritime Museum Redesigned Logo |
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Non-UK Brands |
12. StumbleUpon Redesigned Logo |
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13. DnB NOR Redesigned Logo |
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14. Google Chrome Redesigned Logo |
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15. eHOW Redesigned Logo |
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16. THQ Redesigned Logo |
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17. SCIENCE Redesigned Logo |
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18. Bridgestone Redesigned Logo |
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19. Viva Redesigned Logo |
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20. PUR Redesigned Logo |
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21. Finnair Redesigned Logo |
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22. Go Daddy Redesigned Logo |
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December 29th, 2011 at 5:20 am
Nice collection. I personally do not like bitmaped logos, like the 11th. They are not easily applicable. Even the 17th one could be hard to be processed or rastered due a lot of vector layers to simulate the smooth gradient. Bridgestone redesign is a good turning-it-readable case.
January 5th, 2012 at 5:52 pm
I have to say that in most cases I prefer the old logo design. Thank you for putting it all together. Great post
March 28th, 2012 at 9:41 pm
I like most of these, with just a couple of exceptions. I particularly like Tetley’s, Channel 5, Thwaites and Little Chef (my favourite). Still all recognisable but nicely refreshed. Thanks for the list.