UK Logo Design Trend Predictions – A Detailed Insight!!
Aug 2, 2010 | Categories: Corporate Logos | Written By: Sam Anderson
 

Every year, there are tons of logo designs created for small, medium and large entities. With the passage of time, new and novel logo design trends evolve, sometimes out of the preceding ones. Before moving any further on the subject of logo design trends, it is pertinent to discuss the use of trend predictions. Even though the field of logo design is not bound by rigid principles and intense guidelines, trend predictions and pattern forecasts assist in identifying the successful design patterns that are prevalent in the industry. The winning logos of UK are also helpful in providing an insight of how the logo design industry is going to shape up in UK.
 

Does logo design trend predictions help?

Although trends are not meant to be strictly followed, but they help us analyze and evaluate, out of the myriad logo designs, the ones which are in style and demand. More than 50,000 logos have been created by UK and European designers, which have given an insight on the latest and most acknowledged designs.
Let us look at the predictions for logo design trends which have been witnessed so far in the year 2010.
 

1. Minimal Logos

The art of minimalism was found way back in the 60s. It includes the concept of narrowing down the design to its fundamentals features. The trend of minimalism in logo designing is also preferred by many designers for its simplicity and grace. Minimalist logos are always a hit as they are easily comprehendible and straightforward for the clients.
Minimal Logos 1 Minimal Logos 2
   
Minimal Logos 3 Minimal Logos 4
   
 

2. Circular Logos

Circular logos are a fad that is back in observation this year. Among the UK brands, you will find the circular logo design trend common in fast food restaurant logos. Reminisce the famous Poppins restaurant logo, the Pizza Express emblem or the Wimpy burger symbol. All exhibit the circular logo design trend. Although circular objects resemble food items like burgers and pizza, they can also be used to represent other items as well.
Circular Logos 1 Circular Logos 2
   
Circular Logos 3 Circular Logos 4
   
 

3. Sci-Fi Logos

As the era of technological and scientific advancement continues to brew on us, we have entered into the scientific age. Keeping up with the technological trends and fashion, sci-fi logos are also fast becoming a sensation nowadays. Let us recall the recently redesigned London Science Museum logo. It portrays the sci-fi font to embody a more scientific and technical look to the identity.
Sci-Fi Logos 1 Sci-Fi Logos 2
   
Sci-Fi Logos 3 Sci-Fi Logos 4
   
 

4. Line Art Logos

Line art is a trend that isn’t new in logo design. It has been there since decades, but its prominence has been observed this year. The design in line art logos involves the use of straight or curved lines on a plain background to shape out an attractive logo design.

Line Art Logos 1 Line Art Logos 2
   
Line Art Logos 3 Line Art Logos 4
   
 

5. Multicolor Logos

Although black and white logos are an eternal trend, the concept of multi-color or rainbow pattern in logo design is again regaining merit. Rainbow logos use the multi-color pallet and display a vibrant and vivid effect. Using spectrum of color denote the identity’s lively and energetic.
Multicolor Logos 1 Multicolor Logos 2
   
Multicolor Logos 3 Multicolor Logos 4
   
 

6. Combo Logos

This is a trend that is fast gaining popularity. Combo logos consist of hybrid designs, that is, a combination of two or more design trends. For example a combination of line art and minimalist design trend is a combo logo design. This style of logo designing is also popular with designers who do not believe in sticking to one design trend.
Combo Logos 1 Combo Logos 2
   
Combo Logos 3 Combo Logos 4
   
 

7. Environmental Logos

After the horrific incident involving the oil spill by British Petroleum, enraged people have constantly pressurized the company. Greenpeace also decided to protest with a BP logo redesign that mocks its image. Today is an era where people demand companies to show Corporate Social Responsibility (CSR). Here is where the trend of environmental logos serves a great purpose.
Environmental Logos 1 Environmental Logos 2
   
Environmental Logos 4 Environmental Logos 3
   
 

8. Wave Logos

After the horrific incident involving the oil spill by British Petroleum, enraged people have constantly pressurized the company. Greenpeace also decided to protest with a BP logo redesign that mocks its image. Today is an era where people demand companies to show Corporate Social Responsibility (CSR). Here is where the trend of environmental logos serves a great purpose.
Wave Logos 1 Wave Logos 2
   
Wave Logos 3 Wave Logos 4
   
 
Do you think it is wise of logo designers to follow logo design trends? Have you noticed any other design trend in latest logos nowadays, which could be added to this list?
 

One Response to “UK Logo Design Trend Predictions – A Detailed Insight!!”

  1. Kris Avery Says:
    August 4th, 2010 at 2:04 pm

    So what types of logo aren’t covered by this article? If you can have hybrids… you have pretty much most of them covered… surely?

    Oh, you missed square, pentagonal, hexagonal, etc.

    I guess they are out of vogue? Sorry, but I think this article is a bit silly.

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