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Logo design is not just a mere creation. It is the result of a comprehensive and long design process. It is the product of a designer’s conception and the process used in its execution. For a layman, it may be a one step job, but the reality is different. Logo designing involves a lengthy ordeal that includes a great deal of steps.
Over the years, logo designing has earned due attention and acclaimed to play an important role in building corporate brands. In the beginning, the process of designing a logo seems lengthy and cumbersome but with the passage of time and experience, the entire process gets easier to comprehend. After years of contemplating on my logo design process, I found out a few ways that the process can be altered to size. |
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1. Be clear what your client wants:
The first and foremost thing for a logo designer is to make sure what his client wants. Many a times, designers get hasty in starting the logo design and do not gather sufficient data from the client. In order to simplify your design process and avoid redundant steps, it is better to first understand what kind of design the client has in mind. |
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2. Make a design brief:
In order to avoid repeated client discussions, it is better to get a design brief filled. It is a simple written record of clients’ requirements for his design project. Design brief helps a logo designer in checking what their client demanded without the trouble of asking over and over. |
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3. Always start with a design sketch:
In this modern age of technology, many people rely heavily on computers. Consequently, some logo designers start their logo design process directly on the computer. In order to save time, it is always better to create a design blueprint on paper. It is easy to rework this way and helps reduce the duration of your logo design process. Once your rough sketch is complete, execute the idea on the computer. |
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4. Save a project file on each step:
This is one of the most common mistakes which can elongate your logo design process. Always save a project file on every little stage of logo designing so that you have the option of reverting back to the previous stage. For example, while using Photoshop, always save a “psd” file at every crucial step of the logo design. This way you will have the opportunity to make revisions at any point you desire. |
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5. Keep the client constantly updated:
Another important technique of making your logo design process simple is to keep you client updated with the logo. At every step, update your client on the progress of the logo. This will help you avoid multiple revisions in the end, as the client will inform any changes he requires at that point in time.
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| Although logo designing appears to be an easy job, but behind it runs an entire cumbersome logo design process. With due experience and time management, a logo design process can be cut down comparatively in size. One must always remember the golden principle of keeping things as simple as possible. |
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April 27th, 2010 at 5:26 am
Helpful article, thanks for sharing. Ted