Overdoing a Logo Design can be Dangerous – Keep it Simple!! |
| Creativity and imagination is the hallmark of famous logo designers. In order to create a logo design that is visually attractive and aesthetically appealing, you need to think out of the box. But overdose of anything is always harmful. So is the case with applying creativity in a logo design. Using too much of creative ideas in a single logo design is like adding sugar, spices and salt in a dish all at the same time.
Imagine a logo design made up of three different fonts and employs five completely contrasting colors. Although the elements are creatively chosen, but here is when the creativity is overdone. Adding too much creative elements spoils the purpose of your logo. Logo designers must remember that Creativity is more than just being different. Anybody can plan weird; that’s easy. What’s hard is to be simple. Following are the effects of creative overdose in a logo design: |
1. Creates Confusion: |
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| An ordinary consumer is not proficient enough to understand heaps of creativity that you pour in a single logo design. Their main concern with the logo design is to ascertain the identity of the business and what they have to offer. When you insert too many brilliant ideas into a solitary logo, you are bound to confuse your clients. |
2. Deviates from the message: |
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| Apart from being visually attractive, one core purpose of a logo design is to convey the company’s message across the target audience. But when you create a creative mess out of the logo design, the customers are deviated from the core point that the company wants to communicate. |
3. Difficult to remember: |
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| Consumers only remember those visual images that are simple and straightforward to memorize. All the great brands have memorable logo designs because of their simplistic and uncomplicated nature. Adding too much flare into a single logo design exaggerates the purpose of your company. Some many even think of you as a showy and pretentious business. |
4. Becomes too general: |
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| As I said earlier, that the purpose of creativity is not to be just different. It needs to be unique in a way that it stands out for a long time. Sometimes, logo designers are concerned about the lack of creative ideas. In the process, they end up adding over-abundance of ideas in a logo design. If you are not particular about your concepts, you will end up creating a logo that is too general in nature. Instead of throwing everything but the kitchen sink you should use industry-specific ideas in the logo. |
5. Loses Focus: |
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| Visualize a logo design that uses 3 fonts and colors all at the same time to create a flash and gaudy representation. Will your eyes really know where to focus? This is what happens when creative overdose eclipses the main focus from the logo design. We have learnt from famous examples that excessive design elements create logo disasters. Logo designers should not jump the gun with their ideas so that the core focus is not lost from the logo design. |
