10 Most Talked about Logos of 2010!! |
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With corporate awareness on brand identity value increasing day by day, logo designs are hard to be missed. Each year we see tons of new and fresh logos evolve, conglomerates and mergers taking place and numerous logo redesigns happening. Some designs are regarded as the best logos of the year while several face severe censure from the design community. Some of them are criticized for their exorbitant logo prices, while others are refuted on visual grounds. Following is a list of 10 most talked about logos of 2010. |
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1. Bausch + Lomb Logo: Jan 2010 |
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| In the new Bausch + Lomb identity, the plus sign becomes a translucent medical sign that communicates that “Bausch + Lomb” is willing and committed to partnering with the medical community. | |
| Designer: Pentagram | |
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2. Skittles Logo: Feb 2010 |
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The Skittles logo was widely acclaimed as a pleasant transformation to a multi-colored tongue concept coupled with the brand’s slogan, “Taste the rainbow.” |
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| Designer: Miles Newlyn & Dragon Rouge Agency | |
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3. UBUNTU: Mar 2010 |
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| The popular format of LINUX underwent a major redesign this year, the new identity is a concept of “circle of friends,” an icon showing three abstract human figures coming together to form a whole. | |
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Designer: Canonical Design Team |
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4. Yellow Pages Logo April 2010 |
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| The Yellow page logo redesign was first handed over to the logo designer David Airey who gave a shot at the Walking Fingers. The job was later assigned to TAXI agency. | |
| Designer: TAXI agency | |
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5. EU Organic Logo: April 2010 |
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The EU Organic logo was obtained through a logo design contest. Winner Dusan Milenkovic, a student from Germany received €6,000 (US$8,145), while the second and third place collected €3,500 (US$4,750) and €2,500 (US$3,395) respectively. |
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Designer: Dusan Milenkovic |
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6. Dodge Logo: May 2010 |
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| Chrysler recently unveiled a new logo for the Dodge brand, featuring the Dodge name with a pair of red racing stripes, “suggesting speed and agility,” | |
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Designer: Unknown |
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7. Google Logo: May 2010 |
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The new Google logo came as a part of the redesign of the search experience, with the removal of only the drop shadow from the previous logo. |
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Designer: Ruth Kedar |
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8. Wikipedia Logo: May 2010 |
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The Wikipedia puzzle globe logo was again modified this year. The actual 3D construction of the new mark was executed by professional 3D animator, art director, and graphic designer, Philip Metschan |
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Designer: Philip Metschan |
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9. FIFA 2014 Logo: June 2010 |
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A few days ago, Brazilian websites published what will allegedly be the logo of the World Cup 2014. However, nothing was informed by the officials as the logo will be officially presented only on July 10th 2010. |
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| Designer: Unknown | |
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10. BP Logo: |
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| The hottest topic under the spotlight is the BP logo redesign, held by Greenpeace UK. It is in reaction to the massive oil spill in the Gulf of Mexico that the NGO is holding a logo design contest to redesign the real image of the BP logo. | |
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Designer: Landor Associates |
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June 23rd, 2010 at 1:20 am
Really like how Bausch & Lomb was redesigned. And nice to see another WorldCup logo. Especially since I havent seen it elsewhere yet. Interesting concept.
June 23rd, 2010 at 11:02 am
I really like Bausch + Lomb logo…the + sign looks really better and effective in transparency. Did you know this company once owned the famous brand of sunglasses RayBan?
June 23rd, 2010 at 11:49 am
I don’t know what exactly are the changes in the ubuntu logo…can anyone tell me? Same goes with the Google logo…these are mere modifications and are not really strong enough to be considered as redesigns.
You said that “David Airey” first worked on the yellow pages logo…then why was it given to another design agency?
June 24th, 2010 at 11:14 am
did the Google logo really change? never really noticed it though i use it a lot… maybe its because they failed to make any major alterations to their identity.
on the other hand, the skittles logo is, by far, the most impressive redesign this year. but i also agree wid lukSF and Nele that the Bosch Lomb logo is also quite interesting specially the part where it denoted its meaning through the plus sign.
June 24th, 2010 at 10:45 pm
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June 25th, 2010 at 12:32 pm
Google logo still has a very small drop shadow
June 27th, 2010 at 8:23 am
nice designs… all of them have something special to be talked about in theis year
my favorite was the skittles rainbow logo.
June 27th, 2010 at 8:47 am
wow…has fifa really announced their logo for 2014 world cup? i mean the 2010 cup is still in progress…
June 27th, 2010 at 8:36 pm
nice post… the logos are perfectly placed in the horizontal fashion!
Google logo has no such changes to see and Ubuntu as well.
July 6th, 2010 at 11:59 pm
FIFA logo has really cool design i like it