8 Horrific Mistakes That Logo Designers Should Avoid!

Jul 22, 2011 | Categories: Corporate Logos | Written By: Sam Anderson

Human beings by nature are imperfect and prone to commit mistakes. Logo designers are no exception as they can make errors as well. But this is the how life goes…you learn from your mistakes. Instead of fearing that you will make mistakes, you should keep on trying until you don’t succeed.

Fear of failure is common among young and aspiring logo designers. They are so apprehended by their mistakes that they lose confidence for further logo design projects. But if you recognize the common mistakes beforehand, you will be ready to cope up with them easily. Having years of experience in the field of logo design, I have learnt from many of my mistakes.

Today, I would like to pass on my years of experience and learning to my fellow UK logo designers. Following are 8 horrible mistakes that most logo designers commit:


1. Not obtaining client brief:

When you are working on a logo design project, details are critical in steering you through the entire course of action. Now what some young designers do is be hasty and start the project without obtaining a proper design brief from the client. Being so over-confident can get you into trouble as you might end up in no man’s land. Without knowing your client’s requirements, you simply cannot work on a logo design project.

2. Following clichés:

It is not bad to learn from logo design trends, but using too much of clichés in your logo design can make it obsolete. A successful logo must be timeless, and this is only possible when you avoid using widespread trends. Instead you must employ the newest design tricks and gimmicks to make unique and impressive logos.

3. Too much of everything:

In an attempt to display their creativity, some logo designers make a mistake of going overboard by adding too much of everything. When you design a highly complex logo design, you will lose the customers attention. For one, adding too much effects and elements into a single entity will cause confusion. Secondly when resized, the logo will lose its visibility.

4. Inconsistency of fonts:

The execution of a logo largely depends on the right fonts that you select. Many famous UK logos have faltered because of a poor font choice. This is one mistake that you should steer clear of. In order to avoid this, you must match the fonts with the nature of the business. For a classy business, use elegant and corporate fonts. While for a casual business, you can adopt funky and comic logos. Your typeface should reflect the personality of the company.

5. Copying other designs:

One of the career threatening mistakes that you can make as a logo designer is to impersonate other designers work. Plagiarism is widespread in every profession and leads to disruption of your certified image. Moreover, if you create identical logo designs, it will not give the uniqueness to your clients’ identity.

6. Incompatibility of mediums:

Thinking a logo design that looks good on-screen will look good everywhere is the biggest mistake of a logo designer. You must not forget that there are many different mediums that the logo design will be employed in the marketing and promotional activities of the company. Always make sure that the design you create is compatible in all mediums right from a letterhead to a gigantic billboard advertisement, even on a t-shirt or other gift items.

7. Acting Selfish:

Another common blunder that will lead to your failure is acting selfish while designing for the client. Always remember, never to design a logo with the intention in mind that it will spice up your portfolio.  Your foremost purpose of designing should be to please your client and not yourself. Try to design keeping the clients wishes and demands in mind.

8. Using Delaying Tactics:

Meeting your deadline is the requirement of every professional. Not only is it compulsory on you to finish the work in due date, it also exhibits your dedication to the pledges you make. Some logo designers have a bad habit of using delaying tactics on their clients. When they fail to finish their work in due time, they start making excuses or pass off a low level design to the client.

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