A Logo Design Contest revamps EU Organic Logo |
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The European Union (EU) has decided to stamp all the organic products with a new “green” logo design. European shoppers all across will witness a “green leaf” logo on pre-packed organic products from 1st July 2010. This new logo design will reassure European consumers that the organic products are authentic and of a quality which is standardized all over EU. |
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The EU Agriculture Commissioner Mariann Fischer Boel said, New EU Organic Logo Design:The logo design was selected from 3,500 submissions by EU arts and design students to a European Commission design competition. The”Euro-leaf” logo, as it is known, was designed by Dusan Milenkovic, a German student whose entry was adjudged the best. He won with a whopping margin of 63% votes out of 130,000 online voters. The new “Euro-leaf” logo design encompasses the EU stars forming a leaf shape, with a green background.
EU gets the new logo from an Online Logo Design Contest:This online design contest was held on a website www.ec.europa.eu/organic-logo with the top three logos displayed for online voting. The top three position holders have won €6,000, €3,500 and €2,500 respectively as prize money from the European Commission’s Directorate-General for Agriculture and Rural Development which they will receive at an award ceremonial to be held in Brussels in July. |
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This latest corporate logo will be obligatory for all pre-packaged organic products made in all the 27 EU Member States, as of 1st July 2010. However, this exercise will be optional for products that are imported. Private, regional or national logos will also be permitted to be displayed with the EU organic logo. This mandatory move is contrary to the present EU organic logo which was used only voluntarily. |
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February 19th, 2010 at 8:13 am
A Logo Design Contest revamps EU Logo!!…
The European Union (EU) has decided to rebrand their identity with a new “green” corporate logo design….
February 19th, 2010 at 1:33 pm
[...] L'Union européenne (UE) a décidé de marquer tous les produits biologiques avec un nouveau design «vert» logo. Les acheteurs européens partout assisterons à une feuille "vert" logo sur des produits en préemballages organiques à partir du 1er Juillet 2010. Ce nouveau logo va rassurer les consommateurs européens que les produits biologiques sont authentiques et d'une qualité dont [. . . ] URL article original: http://www.logoguru.co.uk/logo-design-contest-revamps-eu-logo/ [...]
March 3rd, 2010 at 1:40 pm
I quite like it as I think it would have been quite difficult to alter the shape of each star to achieve the leaf shape proportions. The only thing I would say though is that a logo based on corn crops says farming to me but a leaf says more environment / eco. I do still like the new logo though.