5 Irritating Habits of Logo Design Clients – How to Respond!

Jul 28, 2011 | Categories: Corporate Logos | Written By: Sam Anderson

Client dilemma is every professional’s share of sorrow. But when it comes to logo design, dealing with clients has to be one of the trickiest in the professional world. There are several reasons to substantiate this, one being the burden of going through countless revisions. Although, client is the main source of income for logo designers, at times some clients make you think how insolent they can be.

But handling clients is a constituent of being a successful logo designer. There are several types of clients that UK logo designers will face in their careers. So you must learn to respond to them sensibly and appropriately. In my today’s post, I will be enlightening the 5 most irritating habits of clients and how to tackle them reasonably well.


1. Verbal Tirades:

For a logo designer, getting into a verbal tirade is the biggest nightmare. This is because it distracts their concentration from their core job. Some clients can really frustrate logo designers by arguing uselessly for hours. I have been a victim of this dilemma several times in my career. There are times when these frustrating tirades go out of control. So, I bring you few tips to learn how to respond to this situation.

How to Respond:

Keeping your calm is imperative for successful professionals of any field. For logo designers, when they meet clients who tend to start a verbal tirade and realize the conversation is going haywire, I would suggest to put your feet down instantly. Try to calm down the client. Don’t let them make you stoop to their level and maintain your professional level.


2. Client becomes the Boss:

In most cases, clients have some idea of what they want or at least present their requirements to the logo designers. However, some clients become too bossy although they do not know what they exactly want. It’s acceptable for them to be bossy, since they are paying you for it. But for clients to be interfering and overly domineering client is too much for logo designers. They will try to impose each and everything to the point that you will get frustrated.


How to Respond:

For clients who are very interferring, there is a simple way of tackling them. In a calming tone, explain the client that if he has everything worked out for the logo and just wants someone who can operate Illustrator, then he might look for someone else. Tell him that your work doesn’t only involve working as a puppet. It is to help clients create a professional identity that will portray their business perfectly.


3. ‘As easy as pie’ mentality:

Logo designing is a creative and conceptual vocation. It involves great amount of time, whenever you try doing it. But for some clients, designing logos is no big deal. They follow the “As easy as pie” mentality with the designers. They approach designers with a logo as if they are ordering a fast food from a restaurant. Some clients would conveniently say in the middle of a project “I’m not pleased with it, let’s start all over.” No designer likes to hear that their work is so easy that anyone could do it.


How to Respond:

In order to avoid these kinds of issues, you must spell out your per hour rates so that the client knows that he cannot waste your time. Let him know that your work isn’t “as easy as pie” as they think. Show the client your professional aspects that they are invisible to. Convince them that your work involves a lot more than they believe.


4. Endless Revisions:

Another great nuisance for log designers is when they are finally done with the logo design, the client arrives with tweaks. Some clients get so finicky that they would demand a version in all colors just to select the best one. Even then, they would go on asking for countless more revisions. For logo designers to hear vague direction as, “make it shinier” is really frustrating as it incorporates a lot of their time in it.


How to Respond:

The first thing you need to remember is be prepared beforehand for tackling these situations. What you need to do is before finalizing the logo yourself; ask for a final approval for the client so that there is no room for more revisions. Moreover, as I said earlier, you must be clear on your charges and the amount of work you spend on the project will be worth remuneration.


5. “In a Jiffy” Concept:

Some clients can be impossible at times. They would approach designers and ask for a logo design “in a jiffy”, as if they were standing in a Pizza parlor. These things can really frustrate designers who have to endure a cumbersome process to design the logo. What they don’t understand is that haste makes waste and logos are the work of a conceptual process that takes time to produce.


How to respond:

One thing that you can simply do is reject a project like this as it will diminish your credentials as a professional logo designer. But if you are desperate for the project, then you must persuade the client with reasoning. Make him sit down and explain your entire logo design process. Then ask him how much time he thinks will take in making the logo design. Most probably, most of clients will agree to your predicament and calm down.


2 Appreciated comments to “5 Irritating Habits of Logo Design Clients – How to Respond!”

  1. Dark Design Graphics Says:

    I am pretty sure we have encountered all these problems at some time or another. People come to you to design a logo because you are a professional, but you also have to take into consideration that often clients do not know how much work goes into creating the perfect branding. Interesting article!

  2. professional logo designer Says:

    Every professional company have to face these kinds of irritating things from clients. Most irritating thing in this business is “Endless Revisions” it is very annoying thing but after read your expert tips that “how to respond” i think i found a way to be cool and professional. Your tips are very effective to get rid of irritating situations with clients.

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