What can you design at

Ever wondered how famous brands conceal their true identity under the cloak of their logo design? Even though companies portray themselves as being extremely beneficial and useful entities, sometimes you wonder if that is their real purpose. For instance, social networking site Twitter consumes so much of our daily time that frankly speaking it should have been name ‘Time Pass’. Similarly, Facebook is another addictive obsession that causes much distraction for logo designers. I’d say ‘Procrastination’ would be a better name for this social networking site.

Apart from my own suggestions for truthful brand names, artist Viktor Hertz has conjured up his own versions of candid brand identities called ‘Honest Logos’. The project reveals what the logos for famous brands should actually be. This project was originally done for the purpose of humor, but if you watch these funny logo parodies some of them are extremely apposite.

So have a look and decide yourself if these 15 ‘honest logos’ truly expose the company’s true purpose.

1. Dunkin Donuts Buildin’ Bodyfat

2. MySpace Noplace

3. Nokia Nokids

4. Olympics Money Rings

5. Walt Disney Pictures Very Cheesy Pictures

6. Harley Davidson Adult toys

7. Starbucks Sugarbomb combos

8. Hollywood Hollywood Recycle

9. Budweiser Bellyexpander

10. IMDB Nerd info

11. Nintendo Procrastination

12. Marlboro Money waster

Inspired by Viktor’s work, I created a few of my own versions of honest logos. Hope you enjoy them.

13. eBay Upay

14. Google Doodle

15. Twitter Timepass