Logo Design By LogoGuru.co.uk

Publicizing your Logo Design? The Right Places Count!

Sam Anderson — Fri, 11 May 2012 10:38:57 +0000

When it comes to effective brand management, customer recalls for a logo matter a lot. The more we encounter an image associated with a brand, the more likely it is to influence our perceptions about it, and the greater will be the effect on our purchase decisions.

But wont consumers get annoyed when the logo is rubbed into their faces and their lives over and over again? That is when smart strategy comes into play. The placement of your logo needs to be widespread enough, and yet not into everyone’s noses. Discretion and careful selection of virtual places to position your logo become the distinguishing factors behind successful brand logos.

Displaying your Logo in the Real World

Ensuring that your logo and brand appears in the right places, matters a lot. Here’s a list of top places in the real world where you can advertise your logo for many to see.

• Public Places

The most sensible choice for placing your brand logo where it will get the maximum coverage is public places. These include frequently visited parks, movie theatres, and even malls which are often visited by people for leisurely purposes. However, the logo display needs to be attractive, eye-catching, and placed in selected areas where visitors can’t help but notice it.

• Shopping Areas

The next best place for giving your brand logo a well-deserved peep will be supermarkets and shopping stores. When a customer goes for some serious shopping to a superstore, his/her mind is actively scanning products and brands. What could be a better opportunity to put forth your brand logo when the customer is quite likely to register it as a prospective choice! However, care needs to be taken to place the products and promotional materials in a way that the brand logo successfully cuts through the clutter of various brands and stands out as the one to recall.

• Most Visited Clubs

If your brand targets a selected audience, placing your logo in clubs especially visited by your target audience will be a very wise strategy. For example, what could be a better place to display the logo of a sportswear brand than a popular community sports club?

Displaying your Logo in the Virtual World

There’s a reason why the phrase ‘global village’ has become so commonplace these days; today the entire world has literally been merged, thanks to the use of technology and the internet which has made the virtual world as much a reality as the physical world we are surrounded by. Therefore, forgetting to get your brand logo recognised in the virtual world may truly be setting up your brand for an unfortunate story.

• Social Networking Websites

Who hasn’t heard of Facebook, Twitter, Google+ and the likes? With over 800 million Facebook users, and nearly 350 million Twitter users, having a strong presence in the social media can take your brand a long, long way. Just having a Facebook or Twitter account or page is not enough; you need to ensure that your brand is active on these websites so that your logo is anything but ignored by the millions of users out there every time you post a comment or tweet.

Besides these famous two, there are other social websites that are specially designed for certain purposes, such as Linked In, where you can not only create a more professional version of your brand’s page, but also get linked to the other social media websites mentioned above. Remember, every time you comment, your trademark logo goes across to millions.

• Related Blogs

The power of a strong blog is one force to reckon with in the virtual world. As easy as ABC, creating a blog on blog-sites such as blogger.com or wordpress.com is a surefire way to enhance your brand’s online presence. Update your blog with interesting posts regularly, write catchy pieces related to your brand, and, of course, design your blog in sync with your brand logo. People won’t help but notice your brand logo if it is a part of the blog world too.

• Specialized Websites

Besides blogs and social networking sites, specialized websites catering to a target group of consumers will also make it to the hit list of places where your logo MUST have a presence. For example, if your brand targets students, then placing an ad or participating on related websites and forums will ensure your logo gets the recognition it deserves.

• Multimedia Websites

Everybody loves something interactive. And the internet gurus have made it possible for your logo and brand to make a mark in the more animated world of YouTube and Flickr. You can place catchy advertisements, informative videos, presentations, speeches, and many other multimedia files related to your brand and business on these websites. Remember to design the video clips and photo files in a way that no one misses your brand logo!

10 Famous Logos and Their Stories – Revealing the Hidden Truth

Sam Anderson — Fri, 04 May 2012 12:43:27 +0000

When creativity and technology blend together, they give birth to a masterwork which speaks for itself. Logos are meant to glorify the significance of a company and distinguish them among others. But they sometimes lead organization to controversies, which are big enough to lead the company into ruins. It’s a kind of advertisement in which the more controversial you are the more notorious you get.

Some brands even started a logo design contest to get their brand identities developed. Here are the fascinating stories behind the billion dollar brands and their logo designs.

1. Apple

One of the world’s leading brands, Apple was founded by Steve jobs and his partners in 1976. Apple’s icon is a bitten apple and is rumored that it signifies the forbidden fruit symbolically an apple. Furthermore the eating of this fruit by Adam and Eve in the Eden was a not good deed. That led Adam and Eve to be banished from heaven.

2. Starbucks

This is an interesting fact that I’m sure most of you might not know. Starbucks have taken its green lady symbol’s inspiration from a siren of Greek mythology. Sirens are dangerous creatures in mythology, which used to trap sailors by attracting them with their beauty and then killed them.

3. Versace

Vanity and promiscuity will ruin you! You may have come across to this notion before. But here a horrifying fact about Versace, its old logo portrays a woman personified as Medusa. She is said to be a taboo in history. In short Medusa was a lusty lady and had gone so far in this melody. She is said to be punished by Athena for her sins. But still Versace has its own side of story.

4. Comedy Central

You may have seen this logo but take a look at it again. You can find a ‘C’ within a ‘C’. This is so cleverly made symbol. Comedy Central logos were never so interesting previously, but this time they have shown their creativity.

5. London 2012 Olympics

Olympics logo has fallen to controversy once again but this time it’s critical than before. The ‘2012’ you can observe in the upper part of the picture somehow gives a glimpse of an obscene and objectionable act being performed. Moreover, Iran also objected London 2012 Olympics Logo to spell out ‘Zion’.

6. BMW

The significance of sky blue and white color in BMW’s logo symbolizes it origin from Bavaria, the German State where it was first made. Moreover, the shine and gradient effect shown in its logo design gives reference to the first rotating air propeller made by BMW.

7. Volkswagen

These days, luxury sedans are taking the soul of a reckless sports car. You may not know that Volkswagen’s sedan was named after Phaeton. Phaeton was the son of Apollo, a Greek God. Phaeton was killed in the sky of his reckless riding on the chariot allegedly by Zeus.

8. Vodafone

One of the strongest controversies, Vodafone is accused of promoting the satanic beliefs through its logo. It is said that the red color in the logo represents the satanic flag and the three six in the logo refer to the beast in the book of revelation.

9. Chicago Blackhawks

The picture on the jerseys of Chicago Blackhawks is derived from their founder’s military unit, ‘Blackhawk Division’. Though it may be offensive for many after revealing the fact behind it, but there is nothing to worry about.

10. Mercedes Benz

One of world’s best motor cars, Mercedes Benz logo speaks for its company’s mission itself. Star in the logo point towards three things. For Mercedes, it symbolizes dominance over land, water and air. Scientifically speaking they are dominating over matter in all its three states.

20 Famous UK Band Logos – Rock & Roll!

Sam Anderson — Mon, 30 Apr 2012 09:51:13 +0000

A variety of music styles are famous in the UK from the native indie music of England, Wales and Scotland and to punk rock and metal. Among the most famous bands in UK include The Beatles, who have worldwide sales of over one billion records. Other well-known British bands that have dominated UK music industry comprise of Queen, the Bee Gees, Led Zeppelin and The Rolling Stones. While on the other hand, the current UK music bands include Oasis, Radiohead, Coldplay and One Direction.

Like any other commercial entity, music bands also require a unique and distinctive identity. For that purpose they require a logo design that can represent their band values and beliefs accurately. Band logos are generally funky and include grungy fonts to give them a cool and messy look.

Today, we will be featuring 20 of UK most famous band logos. Each of these famous UK bands has its own unique identity through which they are remembered by.

1. Queen Logo Design

2. Rolling Stones Logo Design

3. Beatles Logo Design

4. Dragonforce Logo Design

5. Black Sabbath Logo Design

6. Iron Maiden Logo Design

7. Judas Priest Logo Design

8. Bring Me The Horizon Logo Design

9. Bullet For My Valentine Logo Design

10. The Who Logo Design

11. The Cure Logo Design

12. The Kinks Logo Design

13. Busted Logo Design

14. Deep Purple Logo Design

15. Def Leppard Logo Design

16. Led Zeppelin Logo Design

17. Motorhead Logo Design

18. Muse Logo Design

19. Oasis Logo Design

20. Sex Pistols Logo Design

Which of these UK band logos do you think is the best?

Jaguar Logo Redesign – Unleashing the Animal!

Sam Anderson — Tue, 24 Apr 2012 04:46:46 +0000

UK’s leading luxury car maker Jaguar has turned the screws on its brand identity by introducing a refurbished and ultramodern edition of its logo design. Formed way back in 1922, Jaguar is known in the UK market for its luxurious and expensive cars. Jaguar is a division of Jaguar Land Rover, currently owned by Tata Motors.

New Campaign – New Identity:

Through its new advertising campaign, the British car maker has unveiled a new metallic version of their logo design which depicts a Jaguar leaping in the air. Following in the footsteps of various other famous car brands, Jaguar has added a metallic touch to its ferocious animal symbol. Changes were also made to the font which was exclusively created for Jaguar Company.

The marketing campaign was created by a communications agency, Spark44 (owned partly by Jaguar Land Rover). The campaign revolved around the following objectives:

• To raise responsiveness of the brand among a new target audience corresponding to the brand’s future plans
• To make the brand more ‘growler’ and ‘leaper’
• To show that jaguar is driven to create the world’s most mechanically fit performance cars

Reason for Jaguar Logo Redesign:

In a press release published by Jaguar, the management stated:

The Jaguar brand will have new corporate identification and a new font, created exclusively for the brand. The dramatic alteration, including significant changes to the brand symbols of the “leaper” and “growler,” is the most extensive change Jaguar has made to its visual identification in 40 years.

20 Inspiring UK Start-up Business Logos

Sam Anderson — Thu, 19 Apr 2012 05:49:36 +0000

According to the latest statistics revealed by the Federation of Small Businesses (FSB), there are 4.5 million small businesses in the UK. On the other hand, the Small Business Administration (SBA) disclosed that more than half of new business start-ups fail in the first five years while 80% of new businesses fail within their first year. One of the prime factors of small business failure is attributed to poor and weak brand identity system. Without a strong logo design, no start-up can make the right impact on the market.

For UK logo designers, it is essential to study the needs of the local target market. That is why I have collected an assortment of 20 inspiring logos created specifically for UK start-ups and small businesses.

Travel Lab	UK Mailing


CouponCroc.co.uk	Nationwide London Ads


pgmuk	UK Radio Comms


Creative UK	UK Business Leaders


UK Digital TV	Playboy UK


MonsterMonster	London Wining Company


Totallysportsinlondon	New You London


LONDON WINE	London love me


London Travel	London pub


Royal Cake	LONGIFT