What can you design at

Remember when in design school you used to lament studying Psychology, thinking “I’m going to be a logo designer, how will psychology help me?”You may want to think again! Color psychology is crucial in logo designing and can make or break your logo design. Ever wondered why do we feel hungry every time we see McDonald’s logo or Pizza Hut logo? Beside the fact that they are fast-food restaurant logos, the red and yellow color induces your appetite even though you aren’t hungry.

The human brain is programmed to respond to every color in a different manner. The effect of colors on human mind takes place in seconds. Hence colors should never be chosen at the logo designer’s behest. They must used in conformance to the message and theme of the company that is being represented. Understanding color psychology and applying it in logo design isn’t easy. But, there are certain common effects that colors evoke when used in a logo design. Have a look at the effects of common colors (red, blue, green, yellow and pink) and see what they symbolize.

1. Red Logos:

Red is the strongest of all colors. It evokes a variety of strong emotions like aggressiveness, passion, strength, vigor and vitality. A recent example in the UK logo design market is the Channel 5 logo that displays vitality of its Television Network. The red color is also known to generate appetite of the audience.

2. Yellow Logos:

Yellow is another color that evokes hunger among humans. Other reactions of yellow include warmth, positivity, Happiness, Joy and buoyancy. The best feature of using yellow in logo design is that it is bright and catches the eye of the audience. A prime example of yellow color in logo design is McDonald’s golden arches logo that increases appetite among the people.

3. Blue Logos:

Blue is considered to be the royal color in logo design. It evokes power, influence, dignity, security, stability and faithfulness. Most corporate logos use blue in order to disseminate a sober and serious look to their business.

4. Green Logos:

Green is also known as the ‘environment-friendly’ color. Effects of green color include feelings of tranquility, vitality, health and freshness and cleanliness. Green is mostly used in eco-logos in order to endorse the environment-friendly vibes. A recent example of green in EU logo design market is the EU organic logo.

5. Pink Logos:

Pink is a softer version of red and evokes feelings of femininity, purity, softness and health. It is widely associated with feminine products like Health Care, Spas and . It is often used in logos to add a feminine flare.