Coca-Cola Environmental Packaging – An innovative concept!! |
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The political leaders might not have been able to strike a deal at the Copenhagen climate conference, but people are not giving up the struggle for environmental awareness. After we witnessed corporate environmental awareness through McDonald’s hunter green logo, another valiant endeavor has come to light. Recently, a mind-blowing design concept was introduced by Andrew Kim, student of Industrial Design, with his inspirational packaging design for Coca Cola bottles. The innovative Eco-Coke design concept introduced by a young student Andrew illustrates Coke bottles made of 100% organic materials. |
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Innovative Design Features of Eco-Coke: |
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While the concept does not alter the Coca Cola logo design in anyway, it features some very unorthodox and inventive modifications to the packaging design. One of the biggest features in this concept is that the bottle, unlike any other conventional beverages, is shaped in a collapsible and more cubical form. This helps in conserving material, carrying space and shelf space. The flat-cap design enables easy stacking of bottles and the unique positioning of the cap facilitates easy drinking. The materials used in the conceptual design are byproducts, mainly of sugarcane. That makes it 100% recyclable. |
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Eco-Coke Design Illustration: |
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Design Process Sketch: |
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Have a look at the wonderful design process through which this innovative concept was evolved. |
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March 31st, 2010 at 2:20 am
Some good work. Agree square profile makes transit more efficient.
But what is the sleeve made from? plastic? what sort? uses more plastic than present shrink-sleeve?
How does use of sugarcane make it “100% recyclable”?
Be good to receive more info
Cheers
Chris Penfold
Design Cognition
March 31st, 2010 at 11:30 am
interesting concept, but how will brand loyalists feel about abandoning the classic shape of the coke bottle that is a strong branding element
April 1st, 2010 at 2:55 pm
I love the design and thought behind it. If Coke does go with this, even for a summer. The results could push other companies to follow suit, resulting in a new craze of bio-degradable packaging!
April 8th, 2010 at 11:10 am
If big companies like coca cola and pepsi moving in the direction of GREEN concept then small companies left have no choice except to follow the same trend. Which finally result +ive for nature.
Apart from enviormental thing Design is really great which everyone expect from such huge company
April 14th, 2010 at 1:55 am
A great concept !
It’s amazing but it will never be develop for real… unfortunatly… !
But congrats to the creator of it
May 3rd, 2010 at 7:27 am
[...] Coca-Cola Environmental Packaging – An innovative concept!! [...]
October 12th, 2010 at 5:50 pm
I think that is an amazing innovation! And I personally think that it could be developed or developed further and have potential to sell very well!