24 Clever Logo Designs- Creativity with a meaning!!
Mar 22, 2010 | Categories: Corporate Logos | Written By: Sam Anderson

Almost anyone can create a logo design. But not everyone can craft a successful one. Corporate identity is an integral part of the branding process of any corporate entity. It symbolizes the true picture of the company and its mission. Corporate logo designs should always be made keeping the purpose in mind. To create a corporate identity without an apt meaning is a futile exercise.

The job of a logo designer is to employ his creative skills to bend and mend the logo in such a way that the core essence of the company is visible. To cleverly fit a meaning within a logo requires utmost ingenuity and creativity. The FedEx corporate identity is a brilliant example of dexterity and imagination. The FedEx corporate logo has an arrow designed between the letters “E” and “X”.

Following is a compilation of 20 inspiring logos that have been cleverly devised with a meaning concealed within them.
   

Zoorganic
 
Clever use of negative space shows a wolf and a horse under the wings of the eagle
 

Brandclay
 
Two hands are placed in a way to make a “b” symbolizing “brandclay”
 

Foot
 
Using a footprint to depict two “O’s” in “FOOT”
 

New Castle

 
Negative space shows three bottle of wine under the fork
 

Boot
 
Smartly manipulated Boot image to write “BOOT”
 

Mother
 
A child depicted  inside the “O” of “MOTHER” portraying fetus of a mother
 

Killed
 
Intelligent use of drop-dead “I” to portray “Killed”
 

Unitef Digging

 
Smartly bent “U” in the shape of a shovel
 

Pink Flammingo Farm

 
Using negative spacing a horse in made from a flamingo
 

The Well

 
The letter “T” has been cleverly manipulated to represent a tap
 

Love Clip

 
A heart bent in a paper clip shape to represent “Love Clip”
 

EA
 
Exploiting the negative spacing to create an “a” out of “E”
 

Eighty Three

 
Bright use of color to include “3” within the “8” to make it “83”
 

Paint The City

 
A house pictured within the paint box using negative space
 

Pendulum
 
Witty application of negative space to depict a pendulum within the nip of a fountain pen
 

I Hate You

 
Amazingly the heart is twisted to spell out “Hate”
 

Tom’s Pet louge
 
A couch bent in the shape of a cat and dog joined together to represent “Pet lounge”
 

Treacy Shoes

 
Using negative space to incorporate a shoe within “T” and “S”
 

Embassy Landlines

 
Negative space between “E” and “L” make a telephone receiver representing Landline services
 

Spartan
 
The head of a Spartan has been cleverly made to depict a golfer in full swing
 

WSU
 
The “W”, “S” and “U” of the Washington State University are smartly bent in the shape of a Cougar
 

Noon
 
Creative Studio in the making. Two eyes representing two “O’s” in “Noon”
 

Anthony Lane

 
Clever utilization of negative spacing to make an “L” within the “A”
 

Equestrian Clothing

 
In this logo, two horses are creating attire to illustrate “Equestrian Clothing”
 
 
Which of these creative logos convey the hidden messages most cleverly?
 

20 Appreciated comments to “24 Clever Logo Designs- Creativity with a meaning!!”

  1. Harsh Agrawal Says:
    March 23rd, 2010 at 2:28 am

    Really Creative.. Nice compilation…

  2. Roy Smith Says:
    March 23rd, 2010 at 3:34 am

    You should credit the designers or link back to their portfolios otherwise it looks like you’re passing them off as your own.

  3. J Says:
    March 23rd, 2010 at 5:25 pm

    I think you mean ‘Womb’ Of the mother.

  4. naveen Says:
    March 24th, 2010 at 3:35 am

    Amazing. I love Love Clip and Foot logos , superb!!

  5. Creative Ideas Says:
    March 24th, 2010 at 8:53 am

    I love full color logos – simple and clear with no gradients

  6. Dan London Says:
    March 24th, 2010 at 8:53 am

    All very clever and creative, especially the Spartan one hidden in the golf logo.

    I do wonder how many I would have fully got w/o the help below the logo. It took me years to see the arrow in the Fed-Ex logo.

  7. The HD Blog Says:
    March 24th, 2010 at 8:55 am

    “I hate you” haha :)

  8. Paul Says:
    March 24th, 2010 at 8:58 am

    The Spartan Golf Club Logo, to me, is by far the most clever logo. If the spartan head wasn’t enough, even the headdress part looks to be almost a swing power meter like in video games. I can feel the movement. Seriously awesome.

  9. Ire Says:
    March 24th, 2010 at 9:01 am

    Really creative! I really like th e’Killed’ one

  10. Leonard Says:
    March 24th, 2010 at 9:04 am

    A lot of these logos don’t deserve the credit they’ve been given in my opinion. Yes, Spartan Golf Clubs mixes the theme of spartan and golf well and looks good, but from my searches around the net from what I can tell Spartan Golf Clubs don’t exist. Same with Tom’s Pet Lounge!

    It’s a lot easier to think of two themes and mix them together then make up a company name then it is to take a brief for a real world company and craft something bespoke for their market.

    Blog posts like these should feature only real world examples of logos, not made up ones. The title “Creativity with meaning!!” doesn’t work when there isn’t any meaning!

  11. sle Says:
    March 24th, 2010 at 10:18 am

    @roy: i think everyone here knows the writer only compiled the logos and not claim them as his.

  12. Omar Says:
    March 24th, 2010 at 10:33 pm

    Hats off for the designers! Simply a beautiful and inspiring collection. Especially loved the Boot and Spartan.

  13. SiriX Says:
    March 25th, 2010 at 8:59 am

    Original “I Hate YOU”: http://sir-sirix.deviantart.com/art/I-Hate-YOU-106650245

    Thanks for add my work here (:

  14. Ejemplos de logotipos creativos utilizando espacios negativos y negativos | Ciberdix 2.0 :: Blog Creativo!! Says:
    March 26th, 2010 at 3:11 pm

    [...] : logoguru.co.uk Fuente : roc21.com Te gusta este Post! Ya no me gusta este [...]

  15. jethro Says:
    March 26th, 2010 at 8:51 pm

    Eso es Diseño, puro, sencillo, y muy claro el mensaje..
    it´s a good work of design.

  16. 24 modèles logo habile de la créativité dans un sens! Says:
    April 7th, 2010 at 5:09 am

    [...] Presque n'importe qui peut créer un logo. Mais tout le monde ne peut concevoir un design logo succès. Logo design est une partie intégrante du processus d'image de marque de toute personne morale. Il symbolise la véritable image de l'entreprise et sa mission. dessins de logos d'entreprise doit toujours être faite de maintien de la [fin. . . ] URL article original: http://www.logoguru.co.uk/clever-creative-logo-designs/ [...]

  17. inspirationfeed Says:
    April 15th, 2010 at 7:01 pm

    Awesome collection, really creative designs here. I like paint the city.

  18. Shakeel Talat Says:
    April 16th, 2010 at 11:32 pm

    exceptionally outclass. These logo designers possess higher level of skills and creativity.

  19. Byazid Says:
    May 12th, 2010 at 8:44 pm

    I can’t remember what kind of logos are these called…is there anyone know the type of these logos?

  20. Frank Says:
    June 23rd, 2010 at 5:22 am

    am looking for a free clever logo for my company that i intend to start. the company will deal into recruitments and jobs

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