What can you design at

Every year, a host of special occasions, holidays and festivals bring in new opportunities for brands in UK. There is a rising trend of companies changing their logo design for special events like Christmas, Halloween and Thanksgiving. Not only famous brands, many websites and blogs also follow this trend of revamping their logos in sync with the season.

Renowned search engines Yahoo and Google are believed to be the trend-setter of this fashion of altering the logos for every special occasion. Not only this, they keep altering the Google UK logo from time to time in order to remain accustomed with the UK market. For example, Google introduced a logo on the 150th anniversary of Big Ben and St. George’s Day logo intended specifically for the UK audience.

Big Ben Logo

St.George’s logo

Revamping Logo for Occassions – right or wrong??

The question remains whether revamping logos for special occasions and events is fruitful or harmful for a company? Imagine if a top UK brand like Vodafone changes its logo on Halloween to a spooky and creepy design, how would you feel? Will you be emotionally moved or will you resist the change in the logo?

Since Thanksgiving is nearby, how about if fast food restaurants like McDonald’s and KFC create thanksgiving logos to make an impact on their customers. But what impact does it have on the company itself? Is it fruitful or harmful? Let me help you know the right answer by listing the advantages and disadvantages of this trend:

Fruits of changing logo on occasions:

Following are the benefits of changing logos on special occasions and festivals:

• • It creates a special bond and connection between you and your customers.
• • People who celebrate a specific holiday feel valued and obliged to your business.
• • Most useful when you are presenting special seasonal discounts or offers for your customers.
• • It gives a reminder to your customers that you care for them on every occasion.
• • A seasonal change of your identity gives moral boost to your employees by igniting the holiday spirit in them.
• • A seasonal logo design exhibits that your business shares the same values as your customers.

Harms of changing logo on occasions:

Although, seasonal logo designs have many benefits, they also have a few risks. Below are the detriments of changing logos on special occasions and festivals:

• • Because of the changing versions of logos, your customers may forget your real logo design.
• • Excessive changing of a logo is unhealthy for the brand identity and signifies that the company is unstable.
• • Your brand might lose focus from its original representation.
• • Loyal customers are not keen to accept changes in the logo and may feel agitated.
• • If your occasional logo redesign is badly executed, it may leave a bad impression on your customers.
• • Those who do not celebrate a particular holiday may not like the new change in your logo.