The BP Logo redesign finally comes to an end, concluding perhaps the most controversial logo design contest in history of the branding world. Greenpeace UK, which launched a logo design contest to redesign BP three months ago, has finally picked out the a logo for BP that reflects the disastrous consequences of the company's irresponsible ambitions to extract oil ...

Launching a new logo design to replace an existing one is always a risky venture for corporations. A successful re-branding can boost the corporate image to the skies, while bad company logos can lead the corporate identity into a precarious state. Moreover, redesigning corporate logos mostly incurs massive funds for research and development, so it must be justified with the necessary cost-benefit analysis. ...

It seems like the gloves are off against BP as Greenpeace launches a challenging logo design contest to depict the real image of the oil company. This innovative and confrontational campaign is a series of demonstrations being held by Greenpeace against the massive oil spill by BP in the Gulf of Mexico. While many companies are cleaning up their act with McDonald’s going green, ...

  The corporate world has been blessed with numerous logo designs that have given birth to some of the most famous corporate brands. We have always praised and admired the logo designs of famous corporate logos, but we have never paid much attention to the creators behind such magnificent logo designs. Who were the logo designers that led ...

  While the world witnessed a futile climate convention at Copenhagen last year, the McDonald’s franchises in Europe are playing their part in environmental awareness through their new logo design.  The world famous yellow-colored “M” logo design is going on a hunter green background. ...