What can you design at

  Gap Inc. has learned a painstaking yet valuable logo redesigning lesson this year. Shortly, after redesigning its 20-year-old trademark logo, Gap reverted back to its classic logo…AGAIN. The new logo was rumored to be made by Laird & Partners but was only featured on Gap’s official website for initial publicity. But that was as far as the new logo design could go. The logo faced a ...

Launching a new logo design to replace an existing one is always a risky venture for corporations. A successful re-branding can boost the corporate image to the skies, while bad company logos can lead the corporate identity into a precarious state. Moreover, redesigning corporate logos mostly incurs massive funds for research and development, so it must be justified with the necessary cost-benefit analysis. ...

Let us suppose one day you decide to change your own name… what would it be? Do you think your new name would boost your reputation among friends and family? Or do you fear you won’t be recognized any longer? Similarly, coming to the logo design world, the strength of a company logo lies in ...