The logo design field is vulnerable to copy-cats, breach of rights, cheats and plagiarizers. Especially with the evolution of the online logo design technique, malicious practices like these are more rampant. Every passing day, we come across logos that make us ponder…“Where have I seen this before?” This makes us think whether it’s a downright copy or ...

  Since its inception, crowdsourcing has purportedly been a controversial subject in logo design. The term “crowdsourcing” was coined by Jeff Howe, which is also referred as spec-work and online contests by the jargons. It is still debated whether crowdsourcing is useful or detrimental for the logo design industry. ...

Launching a new logo design to replace an existing one is always a risky venture for corporations. A successful re-branding can boost the corporate image to the skies, while bad company logos can lead the corporate identity into a precarious state. Moreover, redesigning corporate logos mostly incurs massive funds for research and development, so it must be justified with the necessary cost-benefit analysis. ...

It seems like the gloves are off against BP as Greenpeace launches a challenging logo design contest to depict the real image of the oil company. This innovative and confrontational campaign is a series of demonstrations being held by Greenpeace against the massive oil spill by BP in the Gulf of Mexico. While many companies are cleaning up their act with McDonald’s going green, ...

Have you ever wondered what the difference between an ordinary logo and a famous corporate logo is? It is the strength of the corporate logo to be easily remembered and recognized by its customers. This unique trait turns an ordinary logo design into a famous corporate logo. A friend of mine once quizzed me with several different variations of the Google logo, and to my surprise I was unable to pick out the correct ...