What can you design at

  It was in May 2010 that UK’s largest bookseller Waterstones redesigned its brand identity. It was created by UK creative agency venturethree. The philosophy behind the revamp was to transform the traditional design into a more contemporary one. The proposed identity displayed a “W” that stood resemblance to McDonald’s Golden Arches logo. It was designed using the ...

  Ever wondered how famous brands conceal their true identity under the cloak of their logo design? Even though companies portray themselves as being extremely beneficial and useful entities, sometimes you wonder if that is their real purpose. For instance, social networking site Twitter consumes so much of our daily time that frankly speaking it should have been ...

  Every now and then, logo designers come to a standstill as to which logo is more effective…simple or complex. Are the minimalist logos that express more with fewer elements effective or the descriptive and detailed logos convey the company message more successfully? ...

  Issues and dilemmas are part and parcel of the professional life. Being a professional logo designer, you must learn to deal with all kinds of predicaments that you may come across in your career. For those who think that being a logo designer is all fun and no worries, they might want to reconsider. This is because, ...

For any brand, the country of origin plays a vital role in setting up its brand equity around the world. For example, in electronics, Japanese brands are the most preferred due to the advanced state of technology in the South-Asian Island. Likewise, French wines are considered the best because of their country of origin. Similarly UK brands are also backed by their rich cultural heritage of the country they ...