A brand identity is strongly associated with its country of origin. As more and more logo designs are being created for corporate identities, people are becoming patriotic when it comes to choosing products and services. The people in UK are extremely brand conscious and generally prefer British brands over their foreign counterparts. ...

  With corporate awareness on brand identity value increasing day by day, logo designs are hard to be missed. Each year we see tons of new and fresh logos evolve, conglomerates and mergers taking place and numerous logo redesigns happening. Some designs are regarded as the best logos of the year ...

With the FIFA world cup 2010 fever running high all across the world, corporations are striving to get their logo design in the limelight. The fevered competition yields great opportunities for corporate entities to display their logos as a part of official sponsorship of the event. While some of the top ...

  Since its inception, crowdsourcing has purportedly been a controversial subject in logo design. The term “crowdsourcing” was coined by Jeff Howe, which is also referred as spec-work and online contests by the jargons. It is still debated whether crowdsourcing is useful or detrimental for the logo design industry. ...

Launching a new logo design to replace an existing one is always a risky venture for corporations. A successful re-branding can boost the corporate image to the skies, while bad company logos can lead the corporate identity into a precarious state. Moreover, redesigning corporate logos mostly incurs massive funds for research and development, so it must be justified with the necessary cost-benefit analysis. ...