Behind every successful corporate brand, there is a powerful logo design. But not every logo design has the power to build a famous brand. Although it takes years of painstaking efforts for corporations to erect a memorable identity, it requires an instant for them to get forgotten. In this day and age, brands and identities are fast emerging. Few manage to survive the competition, ...

Logo design is not just a mere creation. It is the result of a comprehensive and long design process. It is the product of a designer’s conception and the process used in its execution. For a layman, it may be a one step job, but the reality is different. Logo designing involves a lengthy ordeal that includes a great deal of steps. ...

  Although logo designing seems to be an easy job, but at the back end, immeasurable endeavors of a logo designers are at work. The job of a logo designer is not only carving out a mere logo design, but to integrate a strong meaning within in. This is because the core purpose of a logo design is to ...

Two of Europe’s leading economies are set for a corporate union as UK’s flight carrier British Airways and Spain’s Iberia Airlines have finally signed the merger deal. The long awaited agreement will lead to formation of one of the world’s largest airlines. The deal is expected to be finalized by the end of this year. It follows an interim agreement reached at the end ...

Have you ever wondered what the difference between an ordinary logo and a famous corporate logo is? It is the strength of the corporate logo to be easily remembered and recognized by its customers. This unique trait turns an ordinary logo design into a famous corporate logo. A friend of mine once quizzed me with several different variations of the Google logo, and to my surprise I was unable to pick out the correct ...